How Akron Loans collects, uses, and sells personal information

1. Introduction and scope

Akron Home Finance LLC ("Akron," "we," "our," or "us") operates Akron Loans, a loan-matching and lead-generation mobile application that connects consumers with third-party financial partners. Akron is not a lender and does not issue loans or make credit decisions.

This Policy explains what we collect, why we collect it, how we use it, and how we sell and disclose it, including to third-party lenders, marketing partners, and other buyers. Use of the App constitutes acceptance of this Policy. The App is intended for U.S. residents who are 18 years of age or older.

2. Laws and regulatory framework

Our privacy and data-sales practices are structured to align with applicable U.S. consumer finance and privacy rules, including:

Information subject to GLBA may require separate financial privacy notices and may limit, preempt, or modify certain state-law privacy rights.

3. Information we collect

3a. Information you provide directly

As part of account setup, eligibility intake, and lead generation, we collect the following information categories:

We request SSN for identity verification, lender-partner KYC requirements, and fraud prevention controls; SSN is encrypted in transit. We request bank account number and routing number for lender verification and for potential ACH disbursement or repayment setup by lender partners. We request driver's license details for identity verification, state eligibility checks, and KYC. We request employer phone information so lender partners can conduct income and employment verification.

3b. Information collected automatically

3c. Information from third parties

4. How we use your information

5. Sale and sharing of personal information

5.1 We sell your personal information

We sell personal information to third-party lenders, financial institutions, marketing partners, data aggregators, and lead buyers. Categories sold include: name, phone, email, residential address and ZIP code, SSN, driver's license number, bank account number, routing number, bank name, employer name, employer phone number, income, employment status, and stated loan purpose.

In exchange for these transfers, we may receive monetary payments, referral compensation, per-lead fees, revenue-sharing amounts, or other valuable consideration. These compensation models can affect priority routing to partners and may influence offer ranking or presentation logic.

5.2 Categories of third parties who buy or receive your data

After sale, recipient privacy policies and contractual terms govern downstream use. We do not control third-party post-purchase processing once data has been sold.

5.3 Your right to opt out of sale

California residents and individuals in states with applicable sale opt-out rights may direct us to stop future sales by emailing [email protected] with the subject line "Do Not Sell My Information" or by using the in-app opt-out control in Settings. We process eligible requests within 15 business days.

Opt-out requests are prospective only and do not retract information sold before the request date. We may continue sharing data where required by law or necessary to complete a service request you initiated.

6. Legal basis for processing

7. Data retention

We retain personal information for periods reasonably necessary to provide services, satisfy compliance obligations, resolve disputes, and enforce agreements. Actual retention can vary by category and legal requirement.

When legal or regulatory requirements impose longer periods, those longer periods control.

8. Data security

No technical control can guarantee absolute security. If a breach impacts sensitive data, we will provide legally required notice to affected users and regulators under applicable breach-notification law.

9. Your privacy rights

Subject to your state of residence and applicable law, you may have the following rights:

Submit requests to [email protected] with the subject "Privacy Request." We verify requestor identity before fulfillment. Authorized agents are accepted where state law allows. Response timelines are generally 45 days (California) and 30 days in certain other states where applicable.

10. Marketing opt-outs

Marketing opt-outs do not automatically function as sale opt-outs. To stop future sales, you must submit a separate Do Not Sell request under Section 5.3.

11. California residents (CCPA / CPRA)

If you are a California resident, the following additional rights apply under the CCPA as amended by the CPRA.

Right to Know: you may request categories and specific pieces of personal information collected, categories of sources, business purposes, and categories of third parties to whom information was sold or disclosed, including categories of buyers.

Right to Delete: you may request deletion, subject to CCPA/CPRA statutory exceptions.

Right to Correct: you may request correction of inaccurate personal information.

Right to Opt-Out of Sale/Sharing: we sell personal information under CCPA/CPRA definitions. You may opt out at [email protected] or through in-app Do Not Sell controls. We process within 15 business days.

Right to Limit Use of Sensitive Personal Information: SSN, driver's license data, and bank account data are sensitive personal information under CPRA; you may request limitations beyond permitted uses.

Right to Non-Discrimination: we will not unlawfully discriminate because you exercised CCPA/CPRA rights.

Submit requests to [email protected] with the subject "California Privacy Request." We generally respond within 45 days. One free request per 12-month period may apply. GLBA/FCRA preemption can apply to certain financial data categories.

12. Other state privacy rights

Residents of states with comprehensive privacy statutes - including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and others - may hold similar rights depending on jurisdiction. Requests may be submitted to [email protected].

13. Do Not Track and Global Privacy Control

We do not currently respond to browser Do Not Track ("DNT") signals because no universal technical standard has been adopted. We honor Global Privacy Control (GPC) signals for California residents as an opt-out of sharing for cross-context behavioral advertising where required.

14. GLBA and FCRA notices

GLBA: SSN, bank account number, routing number, income, and employment information may constitute nonpublic personal financial information under GLBA. Where required, we may provide a separate GLBA Initial Privacy Notice that governs covered data.

FCRA: if information is furnished to or obtained from consumer reporting agencies, or if consumer reports are used, applicable FCRA rights apply. Hard credit inquiries occur only with express prior authorization.

GLBA and FCRA may preempt or narrow selected state privacy rights for information within those federal frameworks.

15. Cookies and tracking technologies

We use cookies, mobile SDKs, pixels, and device fingerprinting technologies for account authentication, fraud controls, analytics, campaign attribution, and session continuity.

Users can manage certain tracking preferences through browser controls (web) and operating-system settings (mobile). Disabling tracking components may reduce functionality or restrict portions of the service.

16. Children's privacy

The App is intended for users age 18 and older and is not directed to children under 18. We do not knowingly collect personal information from individuals under 18. If we become aware of such collection, we will take steps to delete the information promptly; notices may be directed to [email protected].

17. International users

Akron Loans is designed for U.S. users. Personal information is processed in the United States. By accessing or using the App, you consent to U.S.-based processing and transfer.

18. Policy updates

We may amend this Privacy Policy from time to time. The Effective Date at the top of this document will be revised when updates are made. If material changes occur, we may provide notice through the App, by email, or both. Continued App use after an update constitutes acceptance of the revised Policy.

19. Contact us